Zornitsa Licheva

About Zornitsa

Profession: Content Writer and Editor

Years experience: 9

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
Teaching Styles Unique Teaching Methods in Business School: What Students Don’t Expect

MBA programs employ learning approaches that go far beyond lectures and textbooks. Whether it’s outdoor leadership expeditions or live consulting projects with real companies, the unique teaching methods used in business schools today are designed to challenge students outside the classroom. Through such approaches, future executives step out into the world much better prepared for the complexity and ambiguity of modern business.