Zornitsa Licheva

About Zornitsa

Profession: Content Writer and Editor

Years experience: 9

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
Life in the Campus Responsible Leadership and Belonging: The Culture of the Manchester Met MBA

When you think about choosing an MBA program, school culture may not be at the top of your mind as a deciding factor. And yet, for many students, it ends up being one of the things they appreciate most. At Manchester Metropolitan University Business School (UK), the culture of the MBA is not incidental to the program’s design. From how students are selected to how modules are structured to what the school’s building is made of, every layer of the Manchester Met experience reflects a set of clearly held values. Let’s explore what that actually looks like.

Article
Industry and Employment Trends The MBA Degree as a Stepping Stone to Public Sector and Nonprofit Leadership

An MBA degree serves as a stepping stone to the public sector and nonprofit leadership by equipping professionals with financial management, strategic planning, and data analysis skills. More and more schools offer specialized tracks in social enterprise and public policy, while scholarships and internships help MBA graduates build meaningful careers in the sector.