How we work with your data

Information We Collect

Advent Group EAD collects data to operate effectively and provide you the best experience with our services. You will provide some of this data directly, such as when you sign up for our email communication or register for an event on our websites. We also collect the information in other various ways such as on social media channels, in-person communication, or during the pre-event selection process when we may contact you for additional clarification regarding your profile or to organise One-to-One meetings for you.

We also obtain data from third parties. We protect data obtained from third parties according to the practices described in this Privacy Policy, plus any additional restrictions imposed by the source of the data. These third-party sources vary over time, but have included:

Database providers from trusted sources;
Social networks when you grant permission to Advent Group EAD to access your data;
Partners with which we offer co-branded services or engage in joint marketing activities;
Publicly-available sources such as open government databases or other data in the public domain.

You have choices about the data we collect. When you are asked to provide personal data, you may decline. But if you choose not to provide data that is necessary to provide you a service, you may not be able to use that service. Therefore, we will always inform you on the consequences of your refusal to provide us with your personal data.

The data we collect depends on the context of your interactions with Advent Group EAD. The data we collect can include the following:

Name and contact data. We collect your first and last name, email address, postal address, phone number, and other similar contact data.

Credentials. We collect your username and password when you create your personal account on our any of our websites that service our brands.

Demographic data. We collect data about you such as your date of birth, age, gender, country, citizenship and preferred language.

Educational and professional background. We collect data about your employment history, education history and possibly your standardised test scores.

Content. Information contained in your resume or CV, information you provide regarding your career and educational development interests and other information about your qualifications for MBA or Masters programmes.

Videos and pictures. Photographs or video recordings may be taken during our physical events. You will always be informed when entering any of our events if there is ongoing video recording on premises. We may use the visual or video captures of your person on our websites or promotional material for marketing purposes. Under no circumstances will we associate your personal information (such as your name) with your image.

Other information you may provide to us, such as in feedback forms or through the “Contact Us” feature on our Sites.

Information Collected By Automated Means

When you visit our websites, we may collect certain information by automated means, such as cookies, web beacons and web server logs. The information we may collect in this manner includes:

IP address;
unique device identifier;
browser characteristics;
device characteristics;
operating system;
language preferences;
referring URLs;
information on actions taken on our websites;
dates and times of visits to our sites and other usage statistics.

A “cookie” is a file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links webpages to web servers and their cookies and is used to transmit information collected through cookies back to a web server. Through these automated collection methods, we may obtain “clickstream data,” which is a log of the links and other content on which a visitor clicks while browsing a website.

As the visitor clicks through the website, a record of the action may be collected and stored. We link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you to let us know, for example, whether you have opened an email we sent to you. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our websites.  To the extent required by applicable law, we will obtain your consent before collecting personal information using cookies or similar automated means.

The providers of third-party apps, tools, widgets and plug-ins on our websites, such as social media sharing tools, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers.

How We Use the Information We Collect

We use the data we collect from you to operate our business and provide you the services you register for any of our different brands. We use your data to improve our products and personalise your experience by providing you the best-fit product based on your preferences so that you gain the highest added value from our services. We may also use the data to communicate with you, for example, informing you about your account, security updates, and product information or to send you promotional communication.

Providing and improving our services: We use data to provide and improve the services we offer and perform essential business operations. This includes operating the services under our different brands, developing new features and conducting research.

Examples of such uses include the following:

Providing our services. We use data to make the connection between the prospective MBA and Masters candidates and the business schools and to deliver a personalised pre-selection process for both sides.

We use data to provide guidance services to the MBA and Masters candidates, including personalised candidate matching and advising, assessing candidates suitability for MBA and Masters programmes, associate candidate qualifications for the specific programmes, provide assistance with the preparation for business schools’ admissions, and provide enrolment services.

We use data also to perform data analytics, such as using information to match individuals and potential opportunities, and analysing pipeline data (trends regarding higher education sector).

We use your personal data to make generalizations about you (profiling) for the purposes of finding MBA programs, business schools and events that best suit your preferences.

We use data to connect professionals who are interested in the education sector and would like to use our services as mediator in their connection with business schools.

We use your data to administer your presence on our physical events, including for access control purposes and the conduct your One-to-One meetings with the different business schools.

We use your data to administer the webinars hosted by business schools.

Product Improvement. We use data to continually improve our services. For example, we use your feedback forms to add features to our services, to change them according your experience or to offer you new services under our existing or new brands

Communication. We use data we collect to communicate with you and personalise our communication with you. For example, we may contact you by phone or email to inform you when we need clarification on the data in your personal account, when your subscription is ending or to discuss educational opportunities that you may be interested in, according to your preference settings and our evaluation on the best-fit services for you.

Additionally, you can sign up for email subscriptions and choose whether you wish to receive promotional communications from one or more of our brands and in relation with the services that our clients are providing. We may send you promotional communication for products of Advent Group EAD that differ from the product chosen by you with your initial registration. We will only send such marketing communication to the extent we consider it could be useful for you based on your preferences shared with Advent Group EAD. You can at any time object to receiving such promotional communication either for any of the products of Advent Group EAD. you have not registered for or of all products of Advent Group EAD. by using the unsubscribe button/link in your email or by contacting us.

In addition, we use information collected through cookies, web beacons, pixels, web server logs and other automated means for purposes such as (i) customising our users’ use of our websites; (ii) delivering content tailored to our users’ interests and the manner in which our users use our websites; and (iii) managing our websites and other aspects of our business. To the extent required by applicable law, we will obtain your consent before collecting information using cookies or similar automated means.

We also use third-party analytics services on our websites, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse your use of our websites. The information collected through these means (including IP address) may be disclosed to these analytics providers and other relevant third parties who use the information, for example, to evaluate use of the websites. To learn more about these analytics services and how it collects data, please visit the following site: review how to opt-out, please visit the following sites and any sites contained in the country-specific addenda:

Google Analytics: