Berlin Welcomes BSBI, a New B-School

Berlin Welcomes BSBI, a New B-School

The first cohort includes 11 students ages 24 to 28 chosen from more than two dozen applicants hailing from around Europe and Africa.

Check out: MBA in Germany: What Is in There for You?

BSBI, which also offers an undergraduate business program, has concentrations in marketing, finance, tourism, hospitality events management, and fashion retail; the school’s first candidates find themselves in a program designed to build a career in international business giving learners a truly global perspective, says Sagi Hartov, the school’s managing director, who is also the executive dean and academic director at London College of Contemporary Arts.

There are only three German business schools in the 2018 Financial Times ranking of global MBA programs: Mannheim Business School, ESMT Berlin, and WHU Beisheim at Nos. 61, 88, and 94, respectively. Mannheim fell six places from last year, and Berlin dropped 14. (A minor victory: Beisheim was unranked in 2017.)

Still, it was another humdrum year of accolades for German B-schools. Their perennial also-ran status reinforces the fact that despite being Europe’s biggest economy, Germany has never been a top destination for business student talent like England and France are. But BSBI hopes to (eventually) change that.

Ambitions are high in Berlin, Hartov said in a statement.

We are excited to welcome our first students here in Berlin. This is a highly sought-after destination for higher education, and we are happy to see that our academic offer has already been able to attract candidates eager to further their studies with us.

Quality education with career-oriented programs

Berlin and Germany may be highly sought-after destinations in higher education in general, but they are bringing up the B-school rear among Europe’s top economies. Countries that have at least one school ranked higher by FT than Mannheim, Germany’s highest-ranked school: the Netherlands, Switzerland, Italy, Spain, and France. The UK has seven schools ranked higher.

Can BSBI change that? Maybe, but it will take some time. Nevertheless, spirits are running high in the new MBA program. Senior Program Manager Beate Appel says in a news release:

At BSBI we are truly committed to helping our students build a successful future. Our goal is to create new opportunities and provide them with a platform to excel in their chosen field, offering affordable quality education with career-oriented programs that will equip them with the necessary skills to become accomplished professionals.

All BSBI programs are marketed for both the local German market and students from around the world. The Berlin School’s postgraduate programs have been selected among those offered by Università Telematica Internazionale UNINETTUNO, to be delivered by BSBI faculty through a blended method of on-campus lectures and study activities in Berlin, as well via the UNINETTUNO e-learning platform and didactic model.

All courses use hands-on teaching methods, such as case studies, visits to businesses, guest speakers, and classroom discussions. Students are provided with free German language lessons and will undertake an internship to enhance their understanding of the German workplace.

Focus on entrepreneurship and integration with the German market

The first students arrived in Berlin this spring, introduced to the school by Appel, the Senior Program Manager. Following an induction they took part in a study week dedicated to German language and culture, and lessons began in early June.

BSBI works in collaboration with several international institutions. The Language Gallery will provide German language classes for students across all courses, while e-learning provider InterActive Pro will support with online delivery. Students will have access to a wide range of services, according to the news release, including employability counseling and career guidance. Moreover, BSBI has partnered with Global Hospitality Services and Leonardo Hotels to help students gain work experience in the hospitality and tourism industry. Meanwhile, the school is working to secure more corporate partnerships, with a particular focus on entrepreneurship and integration with the German market.

All courses require internships, which will give students the opportunity to practice in the working environment related to their program of choice and access employment opportunities. Hartov says:

We want our graduates to be able to enter the job market as highly qualified professionals, and we will be helping them throughout their studies and after their graduation.

Source: Poets&Quants, PR Newswire


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