Zornitsa Licheva

About Zornitsa

Profession: Content Writer and Editor

Years experience: 9

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
Life in the Campus Wharton’s Ethos: Forging Innovative Minds in Global Business

In the heart of Philadelphia, the Wharton School of the University of Pennsylvania is in fact the world’s first collegiate business school – meaning it was first to offer a formal business education at the college level. Next to being a renowned academic institution with a campus in the US, it has also cultivated a distinctive organizational culture that influences its Full-time MBA program. This culture includes a commitment to analytical research, innovation, collaboration, and diversity, all of which contribute to shaping future global business leaders.

Article
Life in the Campus Oxford Saïd Business School: Where Tradition Meets Innovation

For those who want to study in the UK and especially considering a Full-time MBA at the University of Oxford’s Saïd Business School, the culture they will get immersed in on campus will be essential for their journey. The school combines the rich traditions of Oxford with innovative approaches to global business education. From its emphasis on excellence to its commitment to accessibility and respect, Saïd Business School’s culture and values are worth exploring in detail.

Article
Life in the Campus How Columbia Business School’s Culture of Innovation and Opportunity Shapes Global Leaders

In the heart of New York City, Columbia Business School (CBS) is known for putting innovation, inclusion, and real-world business engagement first. Of course, the culture at Columbia reflects that of its iconic location, but it also has its own specifics. From championing diversity and equity to providing direct access to the city’s vast business networks, Columbia offers Full-time MBA aspirants a holistic environment where they can grow. This culture not only shapes business leaders but also prepares them to make meaningful contributions to an ever-changing work environment.